Technical SEO
Rendering, metadata, structured data, sitemaps and performance handled in the codebase.
Growth & SEO engineering
SEO engineering: visibility built into the product, not bolted on
Most SEO work is undone by the next deploy. We put it in the build: rendering that search engines can read, structured data on every page, a content architecture with a place for every article, and analytics that show which page earned the lead.
Overview
Technical SEO, content architecture and analytics built into the product, so every release compounds instead of resetting your rankings.
- Technical SEO
- Analytics & tracking
- Content architecture
- Conversion work
Problems we solve
- Rankings reset on every release
- A redesign ships and the URL structure, metadata and internal links go with it.
- Nobody trusts the numbers
- Tracking is partial, inconsistent between platforms and impossible to reconcile.
- Content has no structure
- Pages compete with each other because nothing defines what each one is for.
What we build
Content architecture
A page model with clear intent per template and internal linking that reflects it.
Analytics & tracking
A measurement plan, clean events and dashboards that answer business questions.
Conversion work
Path analysis and iterative changes on the routes that actually produce inquiries.
Typical use cases
- Migrating a site without losing rankings
- Programmatic pages for a large catalog
- Fixing tracking before a paid campaign
- Improving conversion on high-intent pages
How we deliver
- 01
Discovery
A scoped session to agree the problem, the constraints and the metric that will move.
- 02
Design & architecture
The smallest structure that solves it, written down before anyone writes code.
- 03
Build
Two-week increments with something reviewable at the end of each one.
- 04
Run & improve
Monitoring, iteration and a handover your own engineers can carry.
Technology we use
- GA4
- Search Console
- Google Tag Manager
- Technical SEO
Proof from the portfolio
Products that live on being found: a school parents search for, a program for first-time founders, a developer tool that wins on its guides.
EdTech platform
Goluxland
An online school for children in grades 1 to 8: programming, AI literacy, financial literacy and entrepreneurship, through short daily missions and live classes.
See the projectFounder education
Startup Akademija
A Serbian-language program for first-time founders: the idea, customers, business model, product and pitch, worked through on the founder's own startup.
See the projectEmail infrastructure
PigeonAtlas
Email sending for applications: an HTTP API and an SMTP endpoint, Resend-compatible, with your own DKIM key and newsletters that can never delay a password reset.
See the projectFrequently asked questions
- Is this separate from the build?
- No: that is the point. It is engineering work in the same codebase, which is why it holds after launch.
- How long until results?
- Technical fixes can show within weeks; content and authority take months. We report on both separately.
- Do you write the content?
- We define the structure and briefs, and can write it with you or hand it to your team.
How to buy this
The engineering side lives in the build. The strategy side has its own page.
Related capabilities
Started with Lovable, Bolt, v0 or Cursor?
Run the free production-readiness audit first
If your app was generated by an AI builder, the first question is not which service you need. It is what the codebase is hiding. Paste the URL, get the report in a minute. If one thing is broken, we fix that single problem rather than selling you a project.
From the products we build
Free tools and guides from software we built and run ourselves.
- merlinwild.comHow to build a content campaign planOne audience, one useful offer and a measurable next step, with a practical brief and a weekly review.Read it
- merlinwild.comHow to measure a content marketing funnelReach, visits, registrations and purchases, and the places where attribution quietly breaks.Read it
Keep going
Where to go next
- Read the case studiesChallenge, solution and measured outcome from delivered engagements.Continue
- Calculate project costA guided technical discovery that returns a budget range, timeline and team shape.Continue
- Book a strategy callForty-five minutes with the engineers who would actually build it.Continue
Growth & SEO engineering
Talk to us about Growth & SEO engineering
Tell us the problem and the deadline. You will speak to an engineer, not a sales team. We typically reply within 48 hours.
