Technical SEO
Rendering, metadata, structured data, sitemaps and performance handled in the codebase.
Growth & SEO engineering
Visibility wired into the build itself
Technical SEO, content architecture and analytics wired into the build, so every release compounds visibility instead of resetting it.
Overview
Technical SEO, content architecture and analytics built into the product, so every release compounds instead of resetting your rankings.
- Technical SEO
- Analytics & tracking
- Content architecture
- Conversion work
Problems we solve
- Rankings reset on every release
- A redesign ships and the URL structure, metadata and internal links go with it.
- Nobody trusts the numbers
- Tracking is partial, inconsistent between platforms and impossible to reconcile.
- Content has no structure
- Pages compete with each other because nothing defines what each one is for.
What we build
Content architecture
A page model with clear intent per template and internal linking that reflects it.
Analytics & tracking
A measurement plan, clean events and dashboards that answer business questions.
Conversion work
Path analysis and iterative changes on the routes that actually produce enquiries.
Typical use cases
- Migrating a site without losing rankings
- Programmatic pages for a large catalogue
- Fixing tracking before a paid campaign
- Improving conversion on high-intent pages
How we deliver
- 01
Discovery
A scoped session to agree the problem, the constraints and the metric that will move.
- 02
Design & architecture
The smallest structure that solves it, written down before anyone writes code.
- 03
Build
Two-week increments with something reviewable at the end of each one.
- 04
Run & improve
Monitoring, iteration and a handover your own engineers can carry.
Technology we use
- GA4
- Search Console
- Ahrefs
- Semrush
- Screaming Frog
- HubSpot
- Looker
- Segment
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- Is this separate from the build?
- No — that is the point. It is engineering work in the same codebase, which is why it holds after launch.
- How long until results?
- Technical fixes can show within weeks; content and authority take months. We report on both separately.
- Do you write the content?
- We define the structure and briefs, and can write it with you or hand it to your team.
Related capabilities
Keep going
Where to go next
- Read the case studiesChallenge, solution and measured outcome from delivered engagements.Continue
- Calculate project costA guided technical discovery that returns a budget range, timeline and team shape.Continue
- Book a strategy callForty-five minutes with the engineers who would actually build it.Continue
Growth & SEO engineering
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