Product discovery
Interviews, workflow mapping and scope framing before anything is drawn.
Product design & UX
UX and UI design, built next to the engineering that ships it
Good design is what makes complex software feel obvious. We run research, prototype the flows that carry the most risk, and hand the engineers a design system, not a folder of screens, so what ships is what was designed.
Overview
Research, flows, interface design and design systems produced next to the engineering that builds them. Fewer support tickets, shorter onboarding, a design language your team can extend.
- UX flows & architecture
- UI design
- Design systems
- Prototyping
Problems we solve
- Users cannot complete the task
- The feature exists, but the path to it does not match how people work.
- Design and build disagree
- Handover files drift from the shipped product within a release or two.
- Onboarding takes too long
- New users need a call before they can do the thing the product is for.
What we build
UX architecture
Navigation, information hierarchy and state design for products with real complexity.
UI & motion
Interface design and restrained motion that explains change rather than decorating it.
Design systems
Tokens, components and documentation shared with the codebase.
Typical use cases
- Restructuring a product that grew feature by feature
- Design system for a multi-team product organization
- Onboarding and activation redesign
- Prototyping a new product before committing engineering
How we deliver
- 01
Discovery
A scoped session to agree the problem, the constraints and the metric that will move.
- 02
Design & architecture
The smallest structure that solves it, written down before anyone writes code.
- 03
Build
Two-week increments with something reviewable at the end of each one.
- 04
Run & improve
Monitoring, iteration and a handover your own engineers can carry.
Technology we use
- Figma
- Design systems
- Prototyping
Proof from the portfolio
Products whose users are not software people (a breathing practice, children and their parents, first-time founders) where the interface had to disappear.
Wellness SaaS
Ars Respirandi
A breathing practice anchored to one objective daily measurement, with an AI coach that reads the user's own data.
See the projectEdTech platform
Goluxland
An online school for children in grades 1 to 8: programming, AI literacy, financial literacy and entrepreneurship, through short daily missions and live classes.
See the projectFounder education
Startup Akademija
A Serbian-language program for first-time founders: the idea, customers, business model, product and pitch, worked through on the founder's own startup.
See the projectFrequently asked questions
- Can we hire design without engineering?
- Yes. Discovery and design engagements stand alone, and we hand over build-ready specifications.
- Do you run user research?
- Where it changes a decision. We prefer a handful of real conversations over a large study nobody reads.
- What do we get at the end?
- Prototypes, a documented system and the reasoning behind the decisions, not only screens.
How to buy this
Design is sold as a project or as a monthly arrangement.
Related capabilities
Started with Lovable, Bolt, v0 or Cursor?
Run the free production-readiness audit first
If your app was generated by an AI builder, the first question is not which service you need. It is what the codebase is hiding. Paste the URL, get the report in a minute. If one thing is broken, we fix that single problem rather than selling you a project.
Keep going
Where to go next
- Read the case studiesChallenge, solution and measured outcome from delivered engagements.Continue
- Calculate project costA guided technical discovery that returns a budget range, timeline and team shape.Continue
- Book a strategy callForty-five minutes with the engineers who would actually build it.Continue
Product design & UX
Talk to us about UX and UI design
Tell us the problem and the deadline. You will speak to an engineer, not a sales team. We typically reply within 48 hours.
