Web-first product strategy
Deciding whether the product needs an app yet, or whether a fast, installable web app does the job.
Mobile development
Mobile apps: web-first, and an app when the product earns one
A mobile app is a second product, not a second screen. Most products should prove themselves on the web first. When an app earns its place, we design the API and the logic so it is shared with the web product, scope a React Native build, and tell you plainly when native is the right call and who should build it.
Overview
Most products should prove themselves on the web first. When a mobile app earns its place, we scope it as React Native sharing logic and the API with the web product, or advise on the native build you need and who should do it.
- Web-first product strategy
- React Native
- Shared API and logic
- Advice on native builds
Problems we solve
- An app built before the product is proven
- Two stores, two review processes and a second codebase, for a product that has not yet shown anyone wants it.
- Two codebases, two roadmaps
- Separate builds drift apart and every feature is estimated twice.
- Logic trapped in the client
- Rules that live in one app's interface have to be rewritten for the next one, and they never quite match.
What we build
An API any client can use
Product logic behind one API, so a mobile app is a delivery decision rather than a rebuild.
React Native, where it fits
A cross-platform app sharing the API and the logic with the web product, scoped once the case for it is clear.
Advice on native builds
When a product genuinely needs native, we say so, scope it, and help you find the people to build it.
Typical use cases
- Deciding whether a product needs an app yet
- Companion apps to an existing web platform
- Preparing a web product's API for a mobile client
- Reviewing a mobile plan or an agency's proposal
How we deliver
- 01
Discovery
A scoped session to agree the problem, the constraints and the metric that will move.
- 02
Design & architecture
The smallest structure that solves it, written down before anyone writes code.
- 03
Build
Two-week increments with something reviewable at the end of each one.
- 04
Run & improve
Monitoring, iteration and a handover your own engineers can carry.
Technology we use
- React Native
- Progressive web apps
Proof from the portfolio
Products whose logic lives behind an API that any client can use. The shape that makes a mobile app a delivery decision rather than a rebuild.
AI product
LifeCopilot
A project execution system that turns a brief into sized tasks and tells you whether the deadline is real.
See the projectEdTech platform
Goluxland
An online school for children in grades 1 to 8: programming, AI literacy, financial literacy and entrepreneurship, through short daily missions and live classes.
See the projectWellness SaaS
Ars Respirandi
A breathing practice anchored to one objective daily measurement, with an AI coach that reads the user's own data.
See the projectFrequently asked questions
- React Native or native?
- React Native for most products that need an app at all. When fully native is the right call we say so, and help you find the people to build it.
- Do you build mobile apps end to end?
- This is advisory first. We design the product and the API so a mobile client is straightforward, and scope the app itself case by case.
- Can you share code with our web app?
- Business logic and API clients, usually yes. Interface code stays platform-appropriate.
How to buy this
Mobile starts with a decision about whether you need an app yet.
Related capabilities
Started with Lovable, Bolt, v0 or Cursor?
Run the free production-readiness audit first
If your app was generated by an AI builder, the first question is not which service you need. It is what the codebase is hiding. Paste the URL, get the report in a minute. If one thing is broken, we fix that single problem rather than selling you a project.
Keep going
Where to go next
- Read the case studiesChallenge, solution and measured outcome from delivered engagements.Continue
- Calculate project costA guided technical discovery that returns a budget range, timeline and team shape.Continue
- Book a strategy callForty-five minutes with the engineers who would actually build it.Continue
Mobile development
Talk to us about Mobile applications
Tell us the problem and the deadline. You will speak to an engineer, not a sales team. We typically reply within 48 hours.
